Mon, Oct 07, 2024
Ranjit Babu, Director of Consumer Electronics at Amazon India, discusses the shift in consumer behavior, emphasizing that customers are increasingly seeking value rather than just cheap deals. This trend reflects changing market dynamics and customer expectations.
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Thu, Aug 24, 2023
Talking about the most popular price-point among smartphones, Ranjit said that the e-commerce platform has witnessed double-digit growth from January to June 2023 in the premium segment — priced at Rs 30,000 and above, as well as in the ultra-premium segment — priced at Rs 50,000 and above.
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