Wed, Mar 20, 2024
Zomato introduces new features to cater to vegetarians in India. 'Pure Veg Mode' helps find vegetarian restaurants and 'Pure Veg Fleet' delivers orders from them using separate boxes. While a dedicated fleet exists, all riders will wear the same uniform. Zomato plans to introduce more specialized delivery options in the future.
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Elaborating on the rationale behind the decision, Goyal said this will ensure that Zomato's red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days.
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