Tue, Apr 18, 2017
FMCG companies have started marketing fruit juices under more western names, introducing fushions and a mix of new flavours to woo the Indian consumer. This trend was not seen ten years ago and has been introduced to maximise premiums.
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Mon, Apr 10, 2017
ITC is a late entrant in the packaged juice segment, which is largely dominated by PepsiCo's Tropicana and Real from homegrown FMCG major Dabur.
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