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The ‘Desi’ side of things fade with fruit juices looking at trendy infusions

The ‘Desi’ side of things fade with fruit juices looking at trendy infusions

Tue, Apr 18, 2017

FMCG companies have started marketing fruit juices under more western names, introducing fushions and a mix of new flavours to woo the Indian consumer. This trend was not seen ten years ago and has been introduced to maximise premiums.

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ITC aims to corner 20% market in packaged fruit juice in 5 years

ITC aims to corner 20% market in packaged fruit juice in 5 years

Mon, Apr 10, 2017

ITC is a late entrant in the packaged juice segment, which is largely dominated by PepsiCo's Tropicana and Real from homegrown FMCG major Dabur. 

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Looking for short term investment ideas? Analysts suggest buying these 2 stocks for potential gain; check targets

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