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Indian streaming industry expected to grow USD 13-15 billion over the next decade

Indian streaming industry expected to grow USD 13-15 billion over the next decade

Sun, Jan 02, 2022

The OTT (over-the-top) industry is constantly growing and is one of the most competitive amongst emerging markets with over 40 players representing all types of content providers, said the report from industry body CII and Boston Consulting Group (BCG)

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ZEE5 launches ‘ZEE5 CLUB’ - Premium content for every Indian at a value price on offer

ZEE5 launches ‘ZEE5 CLUB’ - Premium content for every Indian at a value price on offer

Mon, Jul 27, 2020

India’s entertainment super app, ZEE5, strengthening its commitment to democratise access to bespoke content for diverse Indian audiences across genres, languages and a spectrum of devices, has announced the launch of ‘ZEE5 Club’, a unique proposition for every Indian @ Rs 365/year only.

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People use news, OTT brand apps the maximum; information primary purpose of use

People use news, OTT brand apps the maximum; information primary purpose of use

Wed, May 03, 2017

56% of the respondents installed news apps. OTT apps to consume entertainment video content occupied second spot with 52%

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