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Were Flipkart, Myntra ahead of their time with app-only business model?

Were Flipkart, Myntra ahead of their time with app-only business model?

Tue, Feb 14, 2017

When Flipkart, Myntra's parent company decided to give the latter an app-only interface, discontinuing the desktop website completely, it did so with the thought that its customers who were mobile savvy, would be more than willing to adapt to an app-only model. But they were wrong.

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