Mon, May 23, 2022
In the coming days, the Parle Agro, the maker of Frooti cculd either raise cost of the Rs 10 tetra pack or discontinue the product. Zee Business's special report on why the company is compelled to take such a step.
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Tue, Apr 18, 2017
FMCG companies have started marketing fruit juices under more western names, introducing fushions and a mix of new flavours to woo the Indian consumer. This trend was not seen ten years ago and has been introduced to maximise premiums.
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