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FMCG consumption worth $45 billion to be influenced by digital by 2020: Report

FMCG consumption worth $45 billion to be influenced by digital by 2020: Report

Wed, Sep 27, 2017

Share of digital advertising spends by FMCG companies was only 10% in 2016. This is, however, expected to grow substantially to reach 25 -30% by 2020.

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