Thu, Mar 30, 2023
Nearly 60 per cent of the direct selling companies reported negative growth due to multiple challenges faced by them during the pandemic, said an Annual Survey Report released by the industry body Indian Direct Selling Association (IDSA).
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IDSA believes that India has a "vast untapped market potential" for the industry and the rising middle class, estimated to comprise more than 25 crore, "has higher disposable income and is more receptive to purchasing premium products"
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