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brands on topicality

Why brands choose to ride on topicality at the risk of facing criticism

Why brands choose to ride on topicality at the risk of facing criticism

Mon, Oct 10, 2016

A recent topic which gripped the Indian social media population was the ‘Surgical Strikes’ by the Indian Army in response to the Uri attacks. While everyone had something to say, tweet, like or share about the event, some brands also felt the need to be a part of the conversation.

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