Thu, Aug 31, 2023
Viacom18, a joint venture between the Reliance Industry-owned Network 18 Group and Paramount Global, has taken the BCCI bilateral media rights from Disney Star, who had won the television and digital rights for the 2018-23 cycle for INR 6138 crore.
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Fri, Aug 04, 2023
The BCCI has set a higher base price for digital rights than TV, signaling the growing popularity of cricket on OTT platforms. The auction for the BCCI media rights is scheduled to take place on August 31, 2023, and is expected to be a hotly contested auction. OTT platforms are likely to play a key role in the future of cricket broadcasting, as more and more people watch cricket on streaming services.
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