Mon, Dec 04, 2017
Newspapers may still dominate ad spends by brands next year. Ad spends in India are estimated to grow by 8.4% next year.
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Fri, Oct 13, 2017
Digital advertisement spends are expected to grow to Rs 29,450 crore in 2021 from Rs 7,690 crore in 2016.
Fri, Sep 01, 2017
The advertising industry has been hit due to reforms ranging from the demonetisation to GST and even RERA, which have resulted in advertisers such as FMCG, Automobile companies cutting their ad spends.
Wed, Nov 23, 2016
We are seeing initial hiccups but we expect it to even out, says Sarfraz Rumane of Himalaya. Adding that the there will be impact on winter products.
Tue, Nov 22, 2016
While mobile wallet companies are in an overdrive to capitalise on demonetisation by large marketing campaigns, many have not create a solution for feature phone users in India.
Thu, Nov 10, 2016
The mobile wallet company is also increasing the investments to shop keepers to promote it others, especially in rural area, said Deepak Abott, Sr VP, Paytm.
Mon, Nov 07, 2016
One of the largest FMCG companies, Hindustan Unilever (HUL), in India has decided to curb its ad and media spends in the country after poor macro-environment and lower new product launches.
Wed, Sep 07, 2016
All eyes are on Apple as it is set to unveil its latest flagship phone the iPhone 7 and 7Plus on Wednesday.
Tue, Aug 23, 2016
Snapdeal said that the campaign will be designed to drive traffic and increase consumer awareness about its exciting festive season offers hosted by brand partners and its lakhs of sellers.
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