Tech Talks EP 29 | Customers prioritising audio over camera, battery in smartphones | ZeeBiz Tech

As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact across all parameters one in every four users have stated audio quality as the most important factor while selecting their smartphone. In this week's Tech Talks, we are joined by Prabhu Ram - Head-Industry Intelligence Group - CMR and Ashim Mathur – Senior Regional Marketing Director, Emerging Markets – Dolby Laboratories to discuss the change in trends.