Thomson enters Indian audio market with, to invest Rs 50 crore in new manufacturing unit
French consumer electronics brand Thomson, known for its 130 years of legacy in technology and innovation, is making a powerful entry into the Indian audio market with its latest range of Soundbars.
Thomson aims to capture 10 market share
Thomson is aiming to capture 10 per cent market share in the online segment and has invested in a state of the art manufacturing unit for speakers under the ‘Make in India’ initiative with an investment of Rs 50 crore.
New Manufacturing Unit
The new manufacturing unit which has been set up in Noida, Uttar Pradesh is going to produce half a million units in a year.
Two Soundbars
Starting with two soundbars, AlphaBeat25 and AlphaBeat60, Thomson is gearing up to launch over 20 models in the next six months. The two new sound bars are priced at Rs 1,699 and Rs 3,899 respectively and will be available on Flipkar from September 21, 2024.
AlphaBeat60
The AlphaBeat60 is a 60-watt sound bar equipped with a sleek subwoofer, designed to fit any room size while delivering deep, immersive sound.
AlphaBeat25
For those seeking a portable yet powerful sound solution, the AlphaBeat25 is the perfect choice. This compact 25-watt soundbar comes with a 2000mAh battery, offering 16 hours of continuous playback.
World-class audio experience to Indian consumers
Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltds.(SPPL) and India Brand Licensee of THOMSON, said "We are committed to bringing world-class audio experience to Indian consumers with products that blend cutting-edge technology with affordability. Our goal is to redefine the way India experiences sound. The launch of our soundbars is just the beginning. With our Make in India initiative, we aim to become a household name in the Indian audio market.”