YouTube to remove overlay ads on videos from April 6
The company said that these ads only appeared on the desktop and expects to see a limited impact for most Creators as engagement shifts to other ad formats.
RGoogle-owned YouTube has announced that the "Overlay ads" ad format will no longer appear on YouTube, starting from April 6.
"Starting on April 6th, 2023, the `Overlay ads` ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices," the company said in a YouTube Help Forum post.
Overlay ads are a legacy ad format that is only served on desktops and are disruptive for viewers.
The company said that these ads only appeared on the desktop and expects to see a limited impact for most Creators as engagement shifts to other ad formats.
Moreover, the video streaming platform also mentioned that there are no changes to any of their other ad formats.
Earlier this month, YouTube disabled new posts and comments on its English Help forum as it switches to a read-only mode ahead of "improvements" in the next several months.
"Unfortunately, many threads are not relevant for user-based discussion and a large amount of questions go unanswered. Our goal is to ensure this can be a helpful space for all of you, so we`ll be using this time and these experiments to inform the long-term plan for this forum -- more to come," according to the YouTube Help page.
Also Read: From SGB to Gold ETF: 4 investment ideas for women to achieve long-term gains
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Retirement Planning: SIP+SWP combination; Rs 15,000 monthly SIP for 25 years and then Rs 1,52,000 monthly income for 30 years
Top Gold ETF vs Top Large Cap Mutual Fund 10-year Return Calculator: Which has given higher return on Rs 11 lakh investment; see calculations
Retirement Calculator: 40 years of age, Rs 50,000 monthly expenses; what should be retirement corpus and monthly investment
SBI 444-day FD vs Union Bank of India 333-day FD: Know maturity amount on Rs 4 lakh and Rs 8 lakh investments for general and senior citizens
Home loan EMI vs Mutual Fund SIP Calculator: Rs 70 lakh home loan EMI for 20 years or SIP equal to EMI for 10 years; which can be easier route to buy home; know maths
07:32 AM IST