With stars like Jennifer Lopez using AI avatars for shooting ads, can the trend become popular worldwide?

Sometimes, we imagine that we must have a lookalike who can work for us when we feel fatigued and want to relax, who can work along with us or at some other place to help us generate double income.

Assumptions can become reality in the age of artificial intelligence. In fact, having a lookalike is no longer just an imagination, as a lot of celebrities are taking advantage of producing their own digital lookalikes.

Recently, pop singer Jennifer Lopez's advertisement for Virgin Voyages shot into the limelight as the company, VMLY&R, used the AI avatar, JenAI, of the Latin sensation to shoot an advertisement.

The outstanding thing about this campaign is that Lopez can send personal invites to any user visiting Virgin Voyages' website. A personal invitation from a pop star as acclaimed as Lopez can be a dream come true for any of her fans.
AI has an international reach and is not limited to a particular region. So, how can the Indian Bollywood stars stay behind?

Taking a leaf from the growing trend of AI, leading Bollywood stars like Shah Rukh Khan, Hrithik Roshan, Ayushmann Khurana, Ranveer Singh, etc., are now changing their brand signing strategy.

They are giving the rights of their photos or videos to brands to make advertisements while they themselves are physically doing some other work.

It is an easy way to multiply income many times, which most stars may not be averse to.
Also, their AI avatars can solve their date problems, as brands used to wait for stars' dates and tolerate their tantrums.

It sounds like a win-win situation for both, as the brands don't have to wait now, while the stars will save their time, money, and energy by creating ad campaigns with their photos or videos.
Can this trend be followed by the common folk? Though it can take some time, it's not impossible.

But how and why they will use their AI avatars is something that leaves people to think about.
However, the dreamy world of AI not only makes lives easier but can also pose many challenges.

The biggest challenge is that it can fall into the wrong hands. Some anonymous person can use this technology to produce an ad with the AI avatar of a particular star. However, if someone makes a video of anyone without securing their rights, a defamation case can be filed against the violator.

But technology always has its pros and cons. It's up to people to use it purposefully, and not lose their way by misusing it.