Will make more investment in B2B to ensure fast growth, increase market share: Hemendu Sinha, LG India

LG Electronics launched several products in India on Wednesday afternoon, targeting the B2B customers and is set to make more investments in this segment to ensure that it continues to grow at a fast rate. Hemendu Sinha, Vice President & Business Head, B2B, LG Electronics India said that the company wants to ensure that its market share in this segment grows in recent future. "Every organisation is looking to expand their presence in the B2B segment as the market and size of the deals is a lot bigger than B2C. So, that's what our organisation is also focusing on. We are making a lot of investment in the B2B segment and will continue to ensure that our market share increases," Sinha told Zee Business online in a conversation. 

The company's new line of product include 130 All-in-One LED screens, transparent OLED, interactive digital boards and new outdoor display. All these products were showcased at techTALK 2.0 seminar in New Delhi. The biggest highlight of the line up is the 130-inch screen with no bezel. The screen supports HDR10 and offers a 162W audio output using LG's surface sound technology.

Hemendu believes that the screen has the potential to replace projectors in the meeting rooms. 

"All of your products are launched for different categories. If I talk about the 130 inch screen, it is made for large meeting and board rooms. It gives a great 162W output and could also be used as Home theatre. We have used a new surface sound technology on this screen which uses 36 mini speakers to give an immersive audio experience. Our primary focus is B2B for now and the screen has the potential to replace projectors," Sinha said.

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The LED screen has been certified Crestron Connected for a higher level of compatibility with professional AV controls.

Sinha said that LG is very clear about its market and believes in reaching out to them directly. "Our go to market is very clear. We directly reach out to the customers and meet partners. Unless you see these products, it is difficult to understand them. So, we bring together our partners through events and showcase them the latest products and technology," he added.

He said that all the products that were showcased at the event are unique and competition doesn't have them. "All them are unique and give us an advantage," Sinha said.