What India wants in a budget smartphone? AI camera, drop notch display and fingerprint sensor

The Indian customers want AI camera, drop notch display and fingerprint sensor in a budget smartphone, a new study titled ‘Trend Survey by itel- what India thinks about Smartphones’ has revealed. AI camera remains the key aspect in terms of the consumer preference at 33%, consumers also look out for features like drop notch display at 25% followed by fingerprint sensor at 22%.

There is also a high demand among users for local language. The study said that probability of consuming content in one’s native language is quite high. As per the report, 64% of the respondents prefer to consume content in their local language.

The study evaluates and reports various dimensions of smartphone usage, consumer preferences in terms of features, favourite apps highlighting the key trends, favourability and significant consumption patterns across gender, age groups, regions and more. The survey highlighted a unique content consumption pattern on smartphones.  

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It mentioned 50% of Indian smartphone users watched movies followed by 24% on news. The vast majority of Indian youth around 88% till the age of 24 watch movies exclusively on their smartphones.

56% audience states that news gets them maximum traction on social media followed by 20% around selfie posts, 14% on travel and food at 10%. From showcasing the trends to the depth of addiction, the survey tries to understand the behavioral patterns of smartphone usage.

The survey is conducted online across 4000 respondents in 13 States. The report cuts across age-groups and demographics: youth, regions, working sector, etc.

“Smartphones remain at the centre of our lives be it in terms of consuming content and videos, exploring information, connecting with peers and friends or surfing social media platforms. This study helped us understand that how quickly consumers are adopting advanced and innovative technology, hence it will further help us create and provide such technologically equipped and customized offering that will be loved by our customers,” Arijeet Talapatra, CEO, TRANSSION India, said.