Vivo X90 Series launch in India: Smartphone maker Vivo has launched X90 Series, the successor to the X80, in India. While this is one of the most hyped and much-awaited smartphones from Vivo, a recent study found that Vivo X Series is not among the top 10 smartphone models that consumers show interest in following the launch of their new editions.

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According to a survey by Techarc, Apple and OnePlus smartphones lead in terms of user interest in their new edition launches of flagship models.

Vivo X90 Pro is the most premium smartphone in Vivo’s lineup in India but the report suggests that the smartphone, or for that matter the entire X90 series, has failed to connect with buyers. However, users showed interest in the Vivo V series. The company recently launched the Vivo V27 series and it made headlines for its colour-changing back panel and camera features.

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“This means, while a brand may have several series to target different user cohorts, customers have their own mapping and recognise these brands in entry, mid, premium and luxe segments, respectively depending on the series catering to a particular segment,” he added.

Meanwhile, Canalys’ research shows that global smartphone shipments fell by 13 per cent to 269.8 million units in Q1 2023.

According to the report, Vivo was among the top five vendors in the first quarter of 2023 in terms of worldwide smartphone shipment with an 8 per cent market share. However, it reported a decline of 17 per cent in terms of unit growth in the same period. The only smartphone manufacturer to have positive unit growth was Apple.