Vivo shifts focus to offline market, plans network of 600 exclusive stores by 2020 end

Fresh from its success in the last quarter in India, Vivo has now shifted its focus on the offline market and plans to have a network of 600 exclusive stores by the end of 2020. The Chinese smartphone maker announced the launch of its new technologically advanced and innovative experiential flagship store in Thane, Maharashtra. Built over an area of about 1800 sq ft, the store is envisaged to enhance the buying experience of the customers by providing a new and interactive environment.

The company intends to open 20 more such stores across metros and state capitals to offer a distinct customer experience in an offline retail space. The new experience centre features an interactive touch enabled LED screen, where customers view and compare features.

It houses dedicated Gaming, VR and Customer Interaction zones, which will allow smartphone enthusiasts to meaningfully engage with vivo products and experience the cutting-edge technology in an immersive environment.

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"Keeping customer centricity at the core, we at vivo strive to offer our customers unique retail experiences. The offline channel has been an essential part of our GTM strategy, and we shall continue to invest in this channel. We intend to launch more than 250 exclusive stores in 2020, taking the total number to 600," Nipun Marya, Director-Brand Strategy, vivo India, said.

The customers can also enjoy 10 per cent assured cashback on all bank Credit Cards, Debit Cards & EMI on all phones above Rs 10,000 till February 29. The company has recently completed five years in the Indian market and surpassed Samsung to grab the second position last quarter.