As the turn of the year approaches, several trends are expected to emerge in the technology space. Technology is constantly improving and transforming how businesses operate in today's digital-first world. Every year, technology continues to disrupt the market. In the past, there was the internet; later, there was email; and now, in the year 2022, there are technologies like AI, ML, IoT, and Data Analyticsand Meta world has become a new reality. Even old technology is evolving. Computing has advanced rapidly, platforms have changed to SaaS business models, and privacy and security technology has shifted from PINs to face identification and motion sensors, and these will only get better as time goes on. Tech CEOs are constantly looking ahead to new developments to see how they might be the first to adopt them.

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Business leaders constantly attempt to look ahead and forecast what new developments will emerge in the upcoming year, despite the fact that the tech industry is one of the most unpredictable ones available. Here are a few predictions made by industry experts for the upcoming year that will be talked about widely and have a significant impact on businesses all around the world. 

“With the dynamic transformation evident as the norm, technological advances in segments such as artificial intelligence, cloud technology, blockchain, and automation have emerged as the foundational crux that is spearheading digital transformation universally. The reason for the surge in the adoption is the increased acceptance from Industries such as banking, financial services and insurance, healthcare, consumer packaged goods, and telecommunications as future-forward organizations continue to seek newer ways to transform business operations to deliver superior customer experience. As we look ahead, the business of platforms, cybersecurity and technology modernization will play dominant roles. It is imperative to understand that the business drives technology, rather than the other way around, and that existing systems and investments must seamlessly integrate with pioneering innovations to allow businesses to operate smoothly while they scale, and these categories will enable businesses in achieving this seamless integration going forward” said, Mehul Shah, Founder and Managing Director, Collabera Digital.

A rise in cyberattacks is a result of the increased adoption of technology. It’s interesting to note that these new technologies are anticipated to lay the foundation for improved security. 2023 could present new security difficulties due to advances in quantum computing, pervasive networking, artificial intelligence (AI), and next-generation security management techniques. The previous ten years have seen a consistent rise in phishing, insider threats, company email compromise, understaffing in the cybersecurity field, and incorrectly configured code. Traditional approaches to cyber protection are ineffective against modern cyberattacks said Raj Sivaraju, Arete’s President of APAC (Asia Pacific).

“India started experiencing funding winter in Q4 of 2021 and it has been on a declining trend since. Because of rising interest rates and fear of a worldwide recession, investments across all industries have been impacted. That the funding scenario is not very optimistic can be deciphered from the fact that even the top performing segments (in terms of funding in 2022) retail and fintech have seen a 57% and 41% YoY decline in funding, respectively, so far in 2022.” AppallaSaikiran is the Founder and Chief Executive Officer (CEO) of SCOPE.

To understand the technology dynamics, we got in touch with Amit Relan, Founder and CEO, mFilterIt to know the trends and future predications in the adtech industry, he said “The digital advertising industry is moving rapidly and its time for the brands to catch up the wagon. Post-pandemic, there have been some major shifts in consumer behaviour which impacted the traditional ways of advertising. In 2022, the advertising landscape saw some innovative changes and the momentum is not going to fade away in 2023. This year, the innovations in the digital advertising industry will see heaps and bounds as more brands move towards digital media. 

The world is moving toward virtual experiences in this era of digitisation, which has an impact on daily life and opens up additional opportunities for user interaction. While 2022 saw significant technological change in the digital sphere, a major revolution is still just months away. New trends will emerge in 2023 to revolutionise experiences, enhance daily operations, predict risks, improve security, etc. To stay ahead, IT leaders must plan for the future and create a roadmap for incorporating these trends into their organisations.