India’s largest watchmaker Titan has launched three smartwatches in India under its new fitness gear brand, TraQ. The new watches TraQ Lite, TraQ Cardio and TraQ Triathlon are available at Rs 3,999, Rs 16,999 and Rs 17,999. The smartwatches boast features such as inbuilt GPS, heart-rate monitoring, bright colour options, and more.

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According to the company, the watches from the brand are multi-sport enabled with running, cycling and swimming modes. The TRAQ app further helps to go beyond the limit with advanced performance data, pace measurement, setting goals, connecting with friends, and much more. The app can be downloaded from Google Play Store or Apple App Store.

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"While there are many sports accessories brand, there are very limited players who offer products to track the performance in various sports. So we are very excited to launch a new brand of performance gear catering to this growing need," said Suparna Mitra, CEO, Watches Division, Titan Company Limited.

The smart gear brand developed by Titan, TRAQ was conceptualized in-house at the design studio in Bengaluru and is made exclusively for India's outperformers. According to the company, TraQ Triathlon and TraQ Cardio gears are equipped with the smartwatch functions which help to stay on track, with call and message alerts on the go, to the latest weather updates before heading out for training.

Users can time every move with clock features like alarm, stopwatch, and timer and experience the thrill of training with music that has the right BPM, through the music control feature.

The smartwatches also have best in class battery backup with the delivery of up to 13 Hrs with GPS on and almost a week on standby mode with Active HRM disabled. The watches have 5 buttons for input making it extremely easy to use when wearing protective gloves or with sweaty fingers where a touchscreen becomes extremely cumbersome to operate, the brand said.