Thomson to soon offer affordable laptops in India, starting range likely to be around Rs 20,000

French electronics brand Thomson is all set to enter the laptop market in India. According to the company, they will launch laptops in January 2024 and will be targeting the mid-segment. Talking about the strategy, Super Plastronics Pvt. Ltd (SPPL) Director and CEO Avneet Singh Marwah said that Thomson will be one of the most affordable brands in the mid-segment laptops. 

SPPL, a manufacturing company established in 1990 with its Head Office in Noida, is an exclusive brand licensee of Thomson in India. According to Marwah, these laptops will be manufactured in the Noida-based manufacturing unit. 

"Because of the non-disclosure agreement (NDA), we cannot disclose all details. But I can tell you that these laptops will be manufactured in our Noida unit and all our partners have been finalised. We will certainly disclose more details and names of our partners during the launch," Marwah told Zee Business.

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When asked to comment on the price segment, Marwah said that they would offer laptops in the most affordable categories. 

"We are hitting the segment where technology is easy to access and super affordable. It is a little too early to set a target as we are still one-quarter away from the launch. However I can say that the starting range of Thomson laptops will be around Rs 20,000," he said.

Talking about the company's entry in the laptop segment, Sebastien Crombez, Trademark licensing trade and marketing manager, Thomson said that the company has a long association with laptops since it first launched the product in the 80s in the French market. 

"Thomson laptops may sound new but have a long association with them. When the French government planned to equip students with laptops in schools in the 80s, Thomson was selected as a company to develop the product and so a lot of people still recognise Thomson as a laptop brand in France. We left the market when the companies from Korea, Japan and the USA entered the market," Crombez said.