E-commerce platform Flipkart has presented its H1 edition (January to June 2024) of the ‘FlipTrends’ Report, which presents an analysis of the shopping habits of over 500 million registered Flipkart users. According to the report, smartwatches continue to top the wearables charts.

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"FlipTrends showcases a thriving consumer fascination across India with cutting-edge tech innovations. From the fitness enthusiast, and fashion lover to the on-the-go professional who wants to be always connected, the smartwatch remains a coveted accessory, leading the wearable tech trends in 2024," the report said. Other popular choices were Smart Bands and TWS Earphones which saw a notable surge in demand.

Speaking about the H1 2024 FlipTrends report, Ravi Vijayaraghavan, Senior Vice President - Analytics and Data Science at Flipkart, said, “Consumers today are more discerning and mindful of their choices, gravitating towards seasonal and personalized preferences."

Shoppers from emerging cities lead the way for ‘safe gadget shopping’

In emerging Tier 3+ markets, 72 per cent of consumers opt for mobile protection.   

Bhubaneswar, Cuttack, and Guwahati emerged as top Tier 2 cities and showcased a noticeable preference for such items. Meanwhile, in Tier 3+ cities Agartala, Medinipur, and Muzaffarpur shoppers primarily opted for sturdy handsets and plain mobile protection cases.

Also, ‘vacation wear’ was one of the most searched keywords in the first half of 2024, especially during summer.