Key Highlights

  • Samsung shipped highest number of smartphones in Q2 2017 of 7.9 crore.
  • Apple iPhone shipments stood at 4.1 crore.
  • Following close behind were Chinese branded smartphones.

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South Korean multinational conglomerate Samsung sold nearly 8  crore phones globally as against 4.1 crore by Apple Inc. 

“Samsung continued to lead the worldwide smartphone market in Q2 2017 with shipments of over 79 million units (7.9 crore), leaving growth relatively flat,” Canalys said on Wednesday.

The report attributed its 'relatively flat' volume growth to the pricing of the Samsung Galaxy S8.

“Shipments of the S8 have been strong in some regions, but there are signs that demand has been overestimated,” said Canalys Senior Analyst Tim Coulling. 

“Canalys’ channels research has revealed inventory buildup in Europe, which when combined with discounting in the US, indicates Samsung may be testing the limits of Android smartphone pricing," he said.  

"As Apple looks to refresh the iPhone, even with its unique user experience, it too must justify any significant price increases with tangible improvements to both feature set and design,” Coulling said. 

“Apple held on to second place by shipping 41 million (4.1 crore) iPhones, increasing its annual shipments volume by 2%, despite anticipation building for a significant product refresh later in the year,” the report added.

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