Samsung launches 100% Made in India side-by-side refrigerator range

Samsung has announced the launch of its top-of-the-line, premium Side-by-Side Refrigerator range for 2023. This new range is 100% manufactured in India and comes with several India-specific features based on consumer insights that will make the lives of consumers convenient and better.

This all-new IoT-enabled line-up has been thoughtfully designed to cater to specific refrigeration needs of new-age Indian consumers such as customizable storage, glamorous exteriors, convenience through Connected Living, never ending entertainment, energy efficiency and more. 

As a first, all models of the new range will be Wi-Fi enabled and equipped with Smart Things app functionality to strengthen Samsung’s ‘Powering Digital India’ vision.

It comes equipped with Convertible 5-in-1 mode for customizable storage space, Samsung’s Twin Cooling PlusTM technology for precise cooling and Curd MaestroTM that allows users to make curd at home in a healthy and hygienic way. To allow better space utilization, consumers can now detach the curd making compartment, when it is not in use.

In this new range, Samsung, for the first time, has brought together its cutting-edge proprietary technologies to create a new benchmark in refrigeration, BESPOKE Glass Finish to up the glam quotient and IoT-enbled FamilyHub 7.0 to offer unlimited entertainment and a connected living experience.

To cater to the design taste of the modern consumers who want their style to reflect in everything they do, the 2023 Side-by-Side refrigerators come with four BESPOKE Glass Finish color options - - Glam Deep Charcoal, Clean White, Clean Navy and Clean Pink.

To offer a connected living experience, these refrigerators come with Family Hub 7.0 that lets them control their smart devices via SmartThings app. It also offers unlimited entertainment, recipes suggestion basis what’s stored in the fridge, reminders for food expiry, and so on.

The new line-up’s AI Energy Saving Mode works on Wi-Fi based machine learning that optimizes the fridge and freezer temperatures to enable up to 10% energy savings.

As an industry first, Auto Open Door with its ‘touch sensor’ opens the door with a gentle touch. Thus, in case of dirty hands, one can simply keep their hand on the door sensor and the door will open.

The new range also has the recently announced industry-first 20-year warranty on Digital Inverter Motor compressor, thus ensuring durability of the product and offering consumers peace of mind.

“Our new 2023 Side-by-Side refrigerator line-up has been designed to address three key Indian consumer needs – customizable storage for different refrigeration requirements as per the season or occasion, beautiful aesthetics that add to the kitchen décor and convenience through connected living. Coupled with energy efficiency and a 20-year warranty, these refrigerators are the perfect choice for modern Indian consumers. We are anticipating a huge demand and expect this segment to grow by 100% for the industry, led by our new Side-by-Side refrigerator line-up," said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Price & Availability

Priced at INR 113,000 onwards, the new line-up will be available starting today across offline and online retailers, in 653L net capacity in four BESPOKE Glass Finish color options - Glam Deep Charcoal, Clean White, Clean Navy and Clean Pink.