A month after Samsung unveiled its Galaxy S24 series globally,  Dr TM Roh, President & Head of MX Business, Samsung Electronics, said that the company has a leading role to play in the AI revolution since mobile devices have become the primary access point for AI. 

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Calling Samsung Galaxy S24 series devices company's first AI smartphones, Roh said developing the Galaxy S24 series has been the most rewarding period of my career. 

"As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry but for all humankind," he said.

Samsung said it has received great feedback about how people actually use Galaxy AI features in their daily lives.

“One of the most welcomed AI features is Circle to Search with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate, Chat Assist and Interpreter, have captured the imagination of many. People also love Photo Assist, our tool for creativity powered by our ProVisual Engine,” Roh added.

Samsung said in the near future, select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded, intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The South Korean tech major said there are challenges and responsibilities to consider because AI models are still susceptible to hallucinations, and the debate on intellectual property rights continues.