Samsung has launched a new smart TV which it claims is a revolutionary modular MicroLED display but will cost you more than you could imagine. Called The Wall, the smart display will cost you up to Rs 12 crore and is India's most expensive LED screen till date. The Wall comes in three sizes and ratio - 146 inch (370.8 cm) in 4K definition, 219 inch (556.3 cm) in 6K definition to 292 inch (741.7 cm) in 8K definition. The display has been designed to offer a luxurious viewing experience at home. With a depth less than 30mm, the slim, bezel-less infinity design along with customizable deco frames allows the display to blend into its surroundings.

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"Luxury is about offering a customized experience. With The Wall, we set out to create a product unlike anything else — matching the lifestyle and taste of those looking for the most exclusive and premium visual experiences in their personal and professional spaces. We are excited about this next step in our roadmap to the future of display technology, and the remarkable viewing experience it offers to consumers," said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.

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The Wall comes with  Quantum HDR technology, peak brightness of 2,000 nits and 120Hz video rate. It has self-light emitting diodes with 100,000-hour lifetime that allow The Wall to change into a digital canvas best matching the owner`s interior needs and personal mood. When the screen is not used, the Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames.

Samsung’s The Wall price in India and availability

The price of Samsung’s The Wall will range from Rs 3.5 crore to Rs 12 crore (exclusive of taxes) for 146-inch, 219-inch and 292-inch variants. It will be available in India from December 5, 2019. The Wall Luxury will be exclusively available at Samsung Executive Briefing Centre in Gurgaon. Private viewings are available upon reservation from 5 December 2019.