Roll Call in Messenger: Meta testing new feature - Details

Meta is internally testing a new feature called 'Roll Call' in Messenger, which is said to be a lookalike of BeReal (a French photo-sharing app).
First spotted by social media consultant Matt Navarra, the new feature invites users to add a photo or video to a prompt to share what they're up to at the moment, reports TechCrunch.
Only people who are added to the roll call can see other responses.
Similar to BeReal, the test feature introduces a random front-and back-camera photo to social media every day in an attempt to restore authenticity, according to the report.
As Roll Call is still an internal prototype, it's unclear when or if Meta intends to make the feature public.
The finished product may look different from the test product, the report said.
Unlike BeReal, where users are randomly asked to share images, Messenger's new feature does not prompt users to post content, instead, users can initiate a Roll Call thread in a group chat at any time.
Further, to encourage participation, the prompt will have a timed countdown.
When someone starts a roll call, a notification will be sent to all group chat users; after users submit an image or video, they can view everyone else's responses, the report mentioned.
Meanwhile, Meta has introduced new broadcast channels on Instagram, which is a one-to-many messaging tool that will allow creators to engage directly with their followers at scale.
"Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback," the company said in a blogpost.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES

8th Pay Commission: Can basic salary limit cross Rs 6.40 lakh mark in new pay commission? Know why it may be possible

Retirement Planning: How one-time investment of Rs 10,00,000 can create Rs 3,00,00,000 retirement corpus

Revised New Tax Regime Slabs: Is your annual income Rs 12,90,000? Will you be taxed on Rs 15,000, or Rs 12,9000? Know here

Rs 3,000 Monthly SIP for 30 Years vs Rs 30,000 Monthly SIP for 10 Years: Know which one can give you higher returns in long term

Monthly Salary Calculations: Is your basic salary Rs 24,500, Rs 53,000, or Rs 81,100? Know how much total salary central government employees may get
06:33 PM IST