Key Highlights

  • The LYF smartphones are officially priced at Rs 4699 for its C459 and Rs 4999 for its C451.
  • Reliance in association with Jio has clubbed offers to bring down the 'effective' price of the phone.
  • Customers will now have to become Jio Prime members on purchase of LYF phones. 

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Reliance Retail’s LYF brand smartphones have been put up for sale during the festive season in October by the company.

The company’s LYF C459 and C451 will be available for nearly Rs 2400 less than its asking price of Rs 4699 and Rs 4999 respectively, Reliance Retail said in an email on Monday.

The offer on the phone is valid from October 2 till October 22.
Reliance is offering ‘complimentary Jio benefits’ on the phone. On purchase of the C459 and C451 smartphones customers will get ‘benefits’ worth Rs 2307.

Customers will now have to become Jio Prime members on purchase of LYF phones. The Jio benefits listed were inclusive of Rs 99 Prime membership.

Customers will also get Jio’s Rs 399 ‘unlimited’ plan for 84 days and an additional 5GB data per month for the next nine recharge cycles worth Rs 1809.

Adding this the company said the ‘effective price’ of the phones will be reduced.

Deliveries of Jio’s 4G enabled feature phone is expected to begin in small towns before urban areas.

The company said it had 60 lakh phones prebooked in September and was reported to begin by the start of October.

LYF smartphone specs

The LYF smartphones are currently available for sale on e-commerce websites like Flipkart, Amazon and Tata CliQ.

The lower priced C459 has a 4.50 inch display with a 2-megapixel front camera. It also comes with a 1.3GHz quad-core processor. Storage of 1GB RAM and 8GB additional space. It packs a 2000mAh battery.

The C451 also a lot of features similar to the C459 smartphone. With the exception only its battery capacity is a little higher at 2800mAh.