Over 80% parents use technology to find information to answer their kids’ questions: Amazon Alexa Study

Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. According to a recent study commissioned by Amazon Alexa and conducted by Kantar about 54 per cent of surveyed parents often feel that they don’t have instant answers for kids’ questions. The study involved over 750 parents across six cities in June 2024. 

It further indicates that 52 per cent of respondents instantly search and answer accurately if they don’t know the answer. What’s interesting to note is that 44 per cent of surveyed parents admitted to making up answers on the spot. 

Technology has helped transform the way parents access and transfer information to their kids

The survey further states that more than 80 per cent of parents often use technology to find information that can help them answer their kids’ questions. Technologies like voice AI services can prove to be of great assistance in parenting as they can help parents find information or answers to their kids’ questions, helping their children freely satiate their curiosity with ready responses. 

“From asking spontaneous questions to those that are more knowledge-based or unconventional for their age, kids are inherently curious and constantly on the hunt for answers about the world around them. Parents must respond to their questions in ways that are informative, simple to understand, constructive, and age-appropriate,” said Dilip RS, Country Manager for Alexa, Amazon India. 

Parents encourage their kids to ask more questions 

More than 90 per cent of parents agree that they encourage their kids to ask more questions to help them continually grow and learn about new things. Nearly 92 per cent of parents agree that they learn new things in this process of responding to their kids’ questions.

“How to make a car?”, “How big is the universe?”, “How does an aeroplane fly?”, and “How do fish breathe under water?”, etc. are some of the curious questions asked by kids. About 60% of surveyed parents indicated that they often find themselves stumped when kids ask seemingly easy questions such as, “What season comes between winter and summer?”, “Why do parents have to work?”, and “Why do we wash vegetables?”, among others.