The global technology brand OnePlus on Friday announced Shahid Kapoor and Mira Rajput Kapoor as brand ambassadors for its OnePlus TV product category. Available in three variants, the OnePlus TV 50 U1S, OnePlus TV 55 U1S and OnePlus TV 65 U1S, the smart TVs offer a best-in-class 4K cinematic display, seamless IoT connectivity with OnePlus Connect 2.0 and is co-tuned with Dynaudio, the premium Danish loudspeaker maker, for an unparalleled audio experience.

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In 2019, OnePlus entered the smart TV industry with the highly acclaimed OnePlus TV Q1 Series . The following year, OnePlus expanded the portfolio with the OnePlus TV U Series and OnePlus TV Y series with the aim to make the burdenless OnePlus experience more accessible to millions of customers across the country. In June 2021, the company also unveiled the OnePlus TV U1S, the latest addition to its smart TV portfolio.

OnePlus has successfully witnessed a 20% growth QoQ in Q2 2021 in its smart TVs segment. Within a short span of two years since OnePlus’ entry into the category, the company stands among the top five smart TV brands in the INR 20K-30K smart TV market and among the top three smart TV brands in the Rs 40K-50K smart TV market in India as per the latest India TV Tracker Q2 2021 report by Counterpoint Research.

“We are delighted to partner with Shahid and Mira for our OnePlus TV category in India. Both Mira and Shahid are known for their zeal in life and their passion with a purpose which resonates with OnePlus' Never Settle spirit. They truly embody the smart and youthful spirit of OnePlus as well as our user community," Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India said.

"With the launch of our new ad film, we aim to showcase our innovative OnePlus TV U1S, highlighting the exciting hands-free voice control feature using Speak Now on the OnePlus TV U1S," Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus, said in a statement.

"The ad film further brings to life the ease and seamless functioning of the smart TV serving as the hub of one's smart home. The campaign also embodies the quirky vibe of the popular couple, Shahid and Mira, offering a refreshing take to the larger creative film," Grover further added.