Nothing picks Vishal Bhola as new president for India business

Nothing, a London-based consumer tech brand, has appointed Vishal Bhola as the new president for the Indian market. The company was founded in 2020 and is known for creating an alternative ecosystem of tech products for people.

Carl Pei, CEO and Co-founder at Nothing said, “Vishal's vast experience and leadership in the global consumer goods industry make him a valuable addition to our team. We are excited to welcome him aboard and look forward to his contributions as we continue to innovate and redefine the tech landscape.”

Vishal Bhola has worked at Unilever, for over two decades, where he held various important positions starting in India and expanding across South East Asia, the USA, Africa, China, and the global headquarters in London. After his tenure at Unilever, he joined Whirlpool as Managing Director, responsible for driving profitability and growth across the Indian subcontinent for Whirlpool Corporation.

Sharing his excitement about joining Nothing, he said, “I am thrilled to be part of Nothing's journey. The company's iconic products and inspiring vision to make tech fun again resonate with me. I am eager to contribute to Nothing's next phase of growth and innovation.”

With more than 28 years of experience in global business leadership, Vishal Bhola is believed to have a wealth of knowledge from well-known multinational companies like Whirlpool and Unilever. The company believes that the vast experience in consumer technology and strategic business management, will prove beneficial in taking Nothing's growth trajectory in India to a different level.

The company claims that in less than four years, it has sold over 2 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, along with two second-generation products across the audio and smartphone segments, it launched CMF by Nothing, a sub-brand focused on making wonderful design accessible to all and in 2024, it welcomed its third smartphone, Phone (2a).
Nothing also enhanced its AI user experience with industry-first ChatGPT integrations across all audio and smartphone and the products are developed in close collaboration with their community, which includes over 8,000 private investors, and are crafted with sustainability at the forefront, the company said.