Nothing ear (1) true wireless earbuds launch: Nothing Technologies will launch its first product -- Nothing ear (1) true wireless earbuds with Active Noise Cancellation feature in the country today, July 27th, 2021 at 18:30 IST during an online event.

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"The Nothing ear (1) Launch begins at 18:30 pm IST(14:00 BST), at nothing.tech in collaboration with Unbox Therapy. We’re so excited to share that YouTube personality, co-founder of Beme and Nothing investor, Casey Neistat will be joining as a Special Guest, too, ' the company said in a media invite.

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The company has already confirmed that Nothing ear (1) will be priced at 5,999 in India and it will be available on the e-commerce platform Flipkart after its official launch globally on July 27.

Nothing ear (1) features state-of-the-art Active Noise Cancellation (ANC) which uses three high definition mics to bring music, films and podcasts into sharp focus. The London-based brand earlier announced the global price of the earbuds at 99 pounds.

"India is an important market for Nothing and in partnership with Flipkart, we look forward to introducing ear (1) to Indian users at the same time as our global launch. It is important for us to bring value to our Indian users from day one," Manu Sharma, Vice President and General Manager, Nothing India, had said in a statement.

"Starting with ear (1), our products will be uniquely designed and easy to use. Above all, they will be devices we are proud to use ourselves and recommend to our friends and family," Sharma added.

Nothing had also announced its foray into India in partnership with the country's homegrown e-commerce marketplace Flipkart. The company said that Flipkart will play an integral role in building Nothing's presence in India and launching its highly anticipated true wireless earbuds.

The company also showcased its Concept 1 design in March, gave an idea of how the ear (1) could look like. Concept 1 featured a transparent body with a black pipe-shaped battery and an in-ear style canal buds.