Nothing ear (1) LAUNCH: The newly-launched venture of OnePlus co-founder Carl Pei - Nothing Technologies announced that its upcoming true wireless earbuds -- Nothing ear (1) -- will feature Active Noise Cancellation.  The company will be revealing Nothing ear (1) true wireless (TWS) earbuds in the country on July 27th, 2021 at 18:30 IST.

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The company also said that its true wireless earbuds, scheduled to launch in India, along with the rest of the world on July 27, will be priced at 99 pounds (about Rs 10,227 approx). Along with its iconic design, Nothing ear (1) will have state-of-the-art Active Noise Cancellation which uses three high definition mics to bring your music, films and podcasts into sharp focus," the news agency IANS reported.

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Users can expect a premium user experience, alongside leading specs, like ANC, all for £99 GBP.  Recently, Manu Sharma, Vice President and General Manager, Nothing India said that the company is currently focused on bringing Nothing ear (1) to consumers and India is an extremely important market for them.

"We believe the earphones market is begging for differentiation, space where we can elevate design and deliver value from day one," Sharma was qouted as saying to IANS. According to the company, the true wireless earbuds, which was earlier scheduled to launch in June, will combine raw beauty and precise engineering for a pure sound experience.

Nothing had also announced its foray into India in partnership with the country's homegrown e-commerce marketplace Flipkart. The company said that Flipkart will play an integral role in building Nothing's presence in India and launching its highly anticipated true wireless earbuds.

The company also showcased its Concept 1 design in March, gave an idea of how the ear (1) could look like. The Concept 1 featured a transparent body with a black pipe-shaped battery and an in-ear style canal bud. Apart from this, Nothing has also acquired Andy Rubin’s Essential and is expected to release new smartphones under the brand that will be a part of Nothing’s ecosystem.