In celebration of Pride month this June, Apple has launched two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement. This year’s Pride Edition Sport Loop showcases a colour gradient with the word 'pride' woven directly into the band. 

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According to the company, Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for Rs 3,900. The new Pride Edition bands are available to order today from apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 26. 

The new Pride watch face will be available today, and requires Apple Watch Series 4 or later running watchOS 8.6, and iPhone 6s or later running iOS 15.5. Both the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop are compatible with any Apple Watch, Apple India said in a statement. 

The team designed a colour gradient that incorporates the original rainbow colours with those drawn from various pride flags, including light blue, pink, and white, representing transgender and gender-nonconforming individuals, and black and brown, symbolising Black and Latinx communities. The colours also represent those who are living with or have passed away from HIV/AIDS, Apple said in a statement. 

Pride Edition bands and watch faces have served as symbols of support for the LGBTQ+ community and its allies since they were first introduced in 2016. Apple is also launching a new shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.