Nazara Technologies arm NODWIN Gaming acquires 100% stake in licensed merchandising D2C company Planet Superheroes

South Asia-based esports company NODWIN Gaming has acquired comic, pop culture and superheroes merchandising retailer Planet Superheroes, according to a media release. NODWIN is a material subsidiary of Nazara Technologies Limited.

This new addition will enable NODWIN Gaming to offer iconic global merchandise to the millions of youth who engage with NODWIN Gaming via its IPs such as India Premiership, VCC, NH7 and DreamHack, the release said.

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NODWIN will also expand on the current offerings of Planet Superheroes by exploring partnerships with global publishers like KRAFTON, Gameloft, Riot Games etc., to create innovative and locally relevant merchandise and licensing offerings on games like BGMI, Valorant, PUBG PC, Asphalt, CSGO, etc., that have become household names.

Planet Superheroes (PSH) is a tech-enabled, omni-channel brand that retails licensed character merchandise or ‘Superhero Merch' as it is popularly known.

“The acquisition of Planet Superheroes will enable NODWIN Gaming to have another strategic touch point with fans that celebrates a common love for all things gaming, pop culture and esports,” Akshat Rathee, Founder and Managing Director, NODWIN Gaming. We believe in increasing the existing offering of global brands to include mega tournaments, Games and even the popular talent and players like Mortal, Samay Raina, Tanmay, Ankit Panth and others,” said

"There is huge untapped monetization potential for gaming companies via merchandising and we share a common vision in realizing this potential with PSH joining NODWIN. I believe we will get two immediate wins, a larger consumer base for our existing IPs and a new supply of licenses and partnerships in the gaming industry. I have known Akshat since we met on a Comic Con panel discussion a few years ago and am very excited to join hands to leverage the talent and influencer access that NODWIN can provide us," said Jaineel Aga, Founder and CEO of PSH.

NODWIN Gaming continues building out its portfolio of offerings to gaming and esports fans in the country. This acquisition adds to its recently acquired minority stake in new-age digital media organization Rusk Media and the acquisition of the gaming and adjacent IP business of OML Entertainment, taking on the BACARDI NH7 Weekender music festival IP, the YouTube fan Festival and gaming talent like Samay Raina and Tanmay Bhat.