Microsoft brings ads to its Bing chat
Yusuf Mehdi, Microsoft corporate vice president, in a blogpost said, the company is "exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response".
Microsoft has announced that it is bringing ads to its AI-powered Bing chat, its new search agent powered by OpenAI`s GPT-4.
Yusuf Mehdi, Microsoft corporate vice president, in a blogpost said, the company is "exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response".
According to the company, there are now more than 100 million daily active users of Bing.
New scenarios like chat are driving engagement, including more than 100 million chats.
The company also mentioned that of the millions of users in Preview, one-third are new to Bing, creating a net new opportunity for publishers.
Seeing the encouragement the Bing chat is getting, the tech giant shared updates on their goals, approach, and early progress, which it will be bringing to the AI chatbot.
"First, we want to drive more traffic to publishers in this new world of search. It is a top goal for us, and we measure success in part by how much traffic we are sending from the new Bing/Edge. Second, we want to increase revenue to publishers. We seek to do this by both driving more traffic to them through new features like chat and answers and by also pioneering the future of advertising in these new mediums," the company said.
"Lastly, we want to go about this in a collaborative fashion working with the industry to continue to foster a healthy ecosystem," it added.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Power of Compounding: How many years will it take to reach Rs 3 crore corpus if your monthly SIP is Rs 4,000, Rs 5,000, or Rs 6,000
Power of Compounding: Salary Rs 25,000 per month; is it possible to create over Rs 2.60 crore corpus; understand it through calculations
Reduce Home Loan EMI vs Reduce Tenure: Rs 75 lakh, 25-year loan; which option can save Rs 25 lakh and 64 months and how? Know here
Top 7 Large and Mid Cap Mutual Funds with Best SIP Returns in 5 Years: No. 1 fund has turned Rs 15,000 monthly SIP investment into Rs 20,54,384; know about others
New Year Pick by Anil Singhvi: This smallcap stock can offer up to 75% return in long term - Check targets
PSU Oil Stocks: Here's what brokerage suggests on these 2 largecap, 1 midcap scrips - Buy, Sell or Hold?
12:24 PM IST