Lenovo has announced the launch of its latest series of ultra-modern, technologically advanced audio devices in India on Friday morning. The company launched as many as five new audio products that include its flagship Airbuds, Bluetooth headsets and a Digital Voice Recorder, among others. "With a solid growth in smartphones in India, and content consumption on the go, headphones as a category have become crucial in the accessories segment," said XieSenchu, CEO, International Business at Shenzhen Aodishi Technology Limited, Lenovo Beijing’s authorized Channel Partner for Sales in India.

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"According to some reports, branded headphones form a Rs 1,000 crore industry, growing at 8-10% CAGR, which is what we aim to capture. We believe that smart headphones are the future of audio and we will continue to develop state-of-the-art technology to lead in this category," he added.

The new products include the HT10 TWS. Priced at Rs 3,999, it is claimed to be the new-age Airbuds and comes with Qualcomm 3020Chipset, support aptX audio ,excellent Bluetooth 5.0 compatibility and a 20 M range. This dual microphone headset is water-resistant, and comes with a magnetic charging case. It claims to offer 8 hours of play time with 200H standby time.

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The second flagship tech audio device that the company has launched is the Sports BT Headset HE15, a next-generation Bluetooth wireless earphone with immersive stereo sound and hands-free mic. This product priced at Rs 1,999 and offers HD Sound with super-extra bass, Bluetooth 5.0 support, 12 hours of play time with 240H standby time. It comes in five colors – pink, bronze, white, black and blue.

The other audio devices launched include the Bluetooth Headset HE16, Metal Earbuds Wired Headset HF118, the Lenovo Digital Voice Recorder B613, priced at Rs 1,499, Rs 599 and Rs 3,699, respectively. All the products will be available for purchase across Flipkart online platforms & offline stores starting September 13.

"These headsets are equipped with advanced technology to bring in an unparalleled and unique experience for Audiophiles. We have tried to resolve some of the most common complaints of wireless headsets, such as battery, by offering our users a great battery life in each device. We hope to lure the audience with not just something that looks good and offers many colour options, but also something that performs extremely well," said Naveen Bajaj, Head India Business, Aodishi Technology Limited.