Confirmed! Lava to launch its first smartwatch on April 23 - Here's what to expect

Lava Smartwatch Launch Date in India: Homegrown smartphone manufacturer Lava has confirmed its entry into the smartwatch segment. The company has announced the launch date of its smartwatch - ProWatch. As per the information shared by the company, the launch is scheduled for April 23, 2024.

It is pertinent to mention that Sunil Raina - President and Business Head at Lava International Limited - had told Zee Business in August last year that the company was preparing to enter the wearable segment.

"We are currently preparing to launch smartwatches. In the next few months, you will see our smartwatches. We will provide some very interesting options to buyers. Just like our smartphones, these watches will be Made in India and it is going to be very interesting. We have 14 years of experience when it comes to making smartphones, therefore we have a fair idea about what consumers want," Raina said during an exclusive interaction with Zee Business' Raghwendra Shukla.

Lava ProWatch Expected Features

According to reports, the Lava ProWatch will come equipped with artificial intelligence (AI) enhancements. The watch is expected to be priced below Rs 4,000 and will be retailed both online and offline. 

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The Lava ProWatch will compete directly against smartwatch brands like Boat, Noise and Fire-Boltt.

This is a significant step by the Noida-based company as it has so far been mainly focusing on feature phones and smartphones. On the other hand, all major smartphone manufacturers have been in the wearable segment for quite some time. 

Meanwhile, a report by International Data Corporation (IDC) said that smartwatch shipments in India soared by 73.7% last year to reach 53.4 million units.

As per IDC, Boat has dominated the fast-growing wearables market in India with a volume share of 26 per cent. Other key players are Noise and Fire-Boltt with a volume share of 12.1 per cent and 10.1 per cent respectively in 2023.