Kodak TV to invest Rs 500 crore in fully automated TV manufacturing plant in UP’s Hapur

Boosting its Made in India initiatives, Super Plastronics Pvt Ltd’s Kodak is set to invest over Rs 500 crore in the Indian market over the next three years, the company announced on Tuesday. The amount will be invested over the the next three years in a fully automated TV manufacturing plant in Hapur, Uttar Pradesh to provide a thrust to company’s Make in India commitment and leverage its Android certification.  

The new Kodak TV India manufacturing plant will be used to develop and test Android TV products within India and reduce dependency on other countries. Kodak TV India aims to be one of the first Indian companies to invest in TV manufacturing within the country and further strengthen its position as one of the leading manufacturers in the affordable smart TV segment. 

“Currently, the Indian TV industry imports most of the raw materials and has a value addition of only 10-12 per cent. However, with this investment, Kodak HD LED TV aims to increase value addition to 50-60 per cent. The new plant and R&D Centre will help manufacture technology-driven products and introduce more manufacturing lines aligned to Make in India,” Avneet Singh Marwah, Founder and CEO, Super Plastronics Pvt Ltd, exclusive Kodak Brand Licensee in India, said. 

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The certified Android TV manufacturing plant with complete backward integration and R&D centre will be operational by 2021. The company further said that the new facility will be equipped with two fully automated, AI-enabled manufacturing lines to facilitate near-contactless production.  

The increased production capacity will also enable Kodak TV India to export TVs to other major Android TV market. 

Kodak said that it decided to make this massive investment, following the response to Kodak CA Series launched in March 2020 and the recently launched 7XPRO Model. Despite the COVID-19 global pandemic, Kodak TV India recovered 65 per cent of its sales upon resuming operations due to the growing Make in India sentiment and its aggressive pricing.