Chinese smartphone brand iQOO is set to make its debut in the Indian market next month with country's first smartphone running on the latest Snapdragon 865 processor with 5G capabilities. The brand was launched in China last year as a sub-brand of vivo but will operate independently in India. Its arrival is likely to heat up the competition in the premium segment dominated by OnePlus, Samsung and Apple, among others.

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With the brand’s motto “I Quest On and On”, products from the house of iQOO will offer an impressive mix of best-in-class performance, industry-first specs and a refreshed feel to the stock Android user experience. It claims to bring a strong portfolio of devices equipped to manage high-powered applications and use cases.

The company claims that its first smartphone in India will be backed by robust performance capabilities in the charging, gaming, and design department, providing phone phonetics uninterrupted content consumption.

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"We see extreme potential in the premium segment smartphone market in India and have deep-dived to understand the gap that the consumers face in this segment. We understand very closely that there is an increasing demand for performance delivery devices and smooth smartphone experience, be it using multiple apps, downloading heavy files or just social media. Consumers today look for power-packed performance, and that is exactly what we offer," Gagan Arora, Director-Marketing – iQOO, told media on Thursday.

The company said that it will bring handsets that are equipped with powerful processors and sharp displays, enabling a seamless user interface experience.