Instagram’s creator marketplace expands to new markets including India - Check Details

Instagram started testing the creator marketplace in 2022 in the US. Since then, the company has introduced new features and onboarded thousands of creators and brands in the US to the creator marketplace. It is planning an expansion of Instagram’s creator marketplace to 8 new markets - including India. 

"Over the next few weeks, we plan to invite creators and brands based in Canada, Australia, New Zealand, the UK, Japan, India and Brazil to join Instagram’s creator marketplace. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China," the Meta-owned platform said. 

Instagram’s creator marketplace can help brands easily find relevant creators for any kind of collaboration, but one of the most powerful is partnership ads. Partnership ads (formerly known as branded content ads) allow advertisers to amplify content with a creator or other partner’s handle to scale their collaborations. Partnership ads are the most performant and transparent way for advertisers and creators to run ads together and Instagram’s creator marketplace helps brands discover creators to partner with.

Here’s how Instagram’s creator marketplace work: 

Join Instagram’s Creator Marketplace: Brands join Instagram’s creator marketplace in Meta Business Suite. Creators join from their professional dashboard in the Instagram app. Creators can indicate brands and interests relevant to them. Creators can also create a portfolio to highlight what makes them unique.

Find the Right Match: Brands can also search for creators, filtering for creator and audience attributes. They can also see a list of creators who have expressed interest and check out creator portfolios.

Connect & Collaborate: Creators receive brand messages in a dedicated Partnership Messages folder at the top of the Primary tab. Brands can reach out to creators directly or create and send a project to multiple creators outlining the branded content or partnership ad opportunity. Creators can review the details and requirements of the opportunity, as well as the rate, all within the Instagram app.

Create & Launch: Once brands and creators come to an agreement, they are ready to create. Advertisers can boost organic Instagram content as partnership ads, including branded content with the paid partnership label, or they can create new partnership ads in Ads Manager.