Indians still want to touch and feel smartphones before buying: Report
Sell-out schemes, timely payout, and transparency in dealings are what retail partners look for in associating with a smartphone brand.
Despite a spurt in online shopping, Indian consumers will still go to physical stores in 2023 for their smartphone purchases, as touch and feel continues to play an important role for them, a report showed on Monday.
The top three drivers for satisfaction on overall smartphone sales support are satisfaction on trade/sell out schemes, transparency in process and timely payout, according to the report by CyberMedia Research (CMR).
"In the new normal, both online and offline retail continue to be equally important touch points for consumers. Consumers seek to research online, buy offline, or vice-versa," said Prabhu Ram, Head- Industry Intelligence Group, CMR.
Offline will continue toA be the cornerstone for mobile business in India in 2023 and beyond, he added.
ALSO READ | Twitter bans 48,624 accounts for policy violations in India
Sell-out schemes, timely payout, and transparency in dealings are what retail partners look for in associating with a smartphone brand.
Lava brand ranked highest in retailers' trust in the country.
"With its consistent and long-term focus on the offline retail market, Lava continues to dominate in retailer trust driven by its transparent processes, timely payout and price control," said Satya Mohanty, Head -- Industry Consulting Group, CMR.
In offline retail, a smartphone brand's success is driven by the level of its ongoing engagement and trust with its retail channel partner ecosystem, he added.
Click Here For Latest Updates On Stock Market | Zee Business Live
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
SBI 444-day FD vs Union Bank of India 333-day FD: Know maturity amount on Rs 4 lakh and Rs 8 lakh investments for general and senior citizens
Power of Compounding: Salary Rs 25,000 per month; is it possible to create over Rs 2.60 crore corpus; understand it through calculations
New Year Pick by Anil Singhvi: This smallcap stock can offer up to 75% return in long term - Check targets
Power of Compounding: How many years it will take to reach Rs 2 crore corpus if your monthly SIP is Rs 3,000, Rs 4,000, or Rs 5,000
Retirement Calculator: 40 years of age, Rs 50,000 monthly expenses; what should be retirement corpus and monthly investment
08:00 AM IST