India’s smartphone shipments decline 50.6 pct YoY, Samsung jumps to second spot

The smartphone shipments to India continue to decline as the country tries to recover from coronavirus pandemic. The shipments saw a year-over-year (YoY) decline of 50.6 percent to 182 lakh units in the second quarter ending on June 30, according to International Data Corporation (IDC) estimates. While lockdown is believed to be the key reason behind this fall, the firm hopes for a recovery in the second half of 2020.  

As per the data shared by IDC for the second quarter, Xiaomi continued its domination in the Indian smartphone market, with a market share of 29.4 percent. The company is said to have shipped 54 lakh units in the quarter — registering a 48.7 percent YoY drop. Meanwhile, Samsung jumped to second spot with 48 lakh shipments and 26.3 percent share, going past Vivo which was on the third position.  

In total, 18.2 million units were shipped during the period. The report says that Samsung benefitted from its local production setup. Xiaomi shipped around 5.4 million units, Samsung got 4.8 million units, Vivo managed to ship just 3.2 million units. Realme also reported 1.78 million units shipped into the country. 

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In terms of YoY change, Oppo faced the steepest dip of 51 percent in the second quarter over all other players in the top five. The company had “severe stock issues” chiefly due to the closure of its Noida factory owing to multiple COVID-19 cases surfaced in May. That development also impacted Realme and OnePlus to some extent. 

In the premium segment that is over $500 (roughly Rs. 37,500), IDC says that Apple continued to dominate the market with a share of 48.8 percent, followed by Samsung and OnePlus. 

The IDC report says that there was an increase in demand for low-end and mid-range smartphones as spending on mobile has come down since the early part of March, but analysts are hopeful Q3 will be better.