India’s PC shipments grow 14% in third quarter of 2023: IDC

The third quarter of 2023 has been quite good for the India PC market as shipments grew 14 per cent year-over-year (YoY) to 4.5 million units. As per the data available by the  International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, the surge was driven by strong growth of 26.3 per cent in the consumer segment as the commercial segment remained flat. 

Out of the traditional PC market, the notebook category grew by 13.1 per cent YoY and the desktop category grew by 19.3 per cent.

“The consumer segment saw strong traction in 3Q23 after a challenging past four quarters. In August, the Government of India declared a mandatory requirement of import licenses for PCs from October 30th. Though this decision was later put on hold, vendors shipped significant channel inventory to avoid any risks of supply shortages or price hikes, not to mention ensuring sufficient supplies for festival season sales,” said Bharath Shenoy, Senior Research Analyst, IDC India.

According to the report, HP Inc. led the chart with a market share of 29.4 per cent in 3Q23. The company also topped the charts in both the commercial and consumer segments with shares of 34.3 per cent and 25.9 per cent respectively. 

Lenovo was a distant second with a share of 17 per cent as its shipments fell 8.8 per cent YoY. While it managed to marginally pip Dell to second place in the commercial segment with a share of 21%, it was a distant third in the consumer segment behind Asus. Lenovo, however, fared considerably well in the desktop category as it witnessed YoY growth of 32.5% in 3Q23.