India’s PC market declined 30.1% YoY in Q12023; HP leads with 33.8% share

The Indian traditional PC market has registered a decline of 30.1 per cent year-over-year or YoY in the first quarter of 2023 (January - March). According to data from the International Data Corporation (IDC), the PC market in India continued to drop in the third consecutive quarter. The traditional PC market -  inclusive of desktops, notebooks, and workstations - last registered year-over-year (YoY) growth in the second quarter of 2022 (Apr-Jun 2022). 

According to the IDC report, the demand for desktops was positive in the first quarter but the notebook category witnessed another weak quarter as it declined by 40.8 per cent YoY. Similarly, the consumer segment declined by 36.1 per cent YoY and the commercial segment declined by 25.1 per cent YoY. While the decline in the consumer segment was primarily due to slowing demand and low market sentiment, reduced/delayed procurement by enterprises and SMEs led to the decline in the commercial segment.

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Bharath Shenoy, Senior Market Analyst, IDC India, is of the view that the consumer market is expected to gradually recover from June-July. "With the back-to-college demand and followed by aggressive online sales expected during the festive months in Q3/Q4, the consumer market will gradually recover from June-July,” Shenoy said. 

Here's the list of the top five companies in terms of market share: 

• HP Inc. has the maximum market share of 33.8 per cent in Q12023 with a strong performance in both the consumer and commercial segments. 
   
• Lenovo was second with a share of 15.7 per cent despite witnessing a decline of 37.5 per cent YoY. 
   
• Dell came third with a share of 13.9 per cent. 
   
• Acer Group held the fourth position with a share of 12.3 per cent. Despite the negative sentiment in the market, Acer was one of the vendors which fared better. 
   
• ASUS held the fifth position in Q12023 with a share of 6.6 per cent. The vendor continued to do well in the consumer segment.