HTC Indian on Tuesday launched their latest flagship smartphone the HTC U Ultra in India priced at Rs 59,990. The smartphone will be available only from March 6 and in colours such as Blue, Pink and White. The company also launched the HTC U Play priced at Rs 39,990 and will be available from mid-March.

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

The company held a press conference for the launch of the HTC U Ultra in New Delhi at 3:30pm IST. HTC also screened the launch live via Facebook.

The HTC U Ultra was unveiled in the previous month alongside the HTC U Play. The smartphone will come with the Sense Companion, an AI-based system that learns the daily patterns of the users and provides daily recommendations. It will also include the HTC U Sonic earphones that analyse the shape of the user's inner ear with a sonal-like pulse to adapt to the users ear.

Priced at Rs 59,990 the HTC U Ultra compete with smartphones such as the Apple iPhone 7 and Google's Pixel which are in the Rs 60,000 price range.

Some of the features of the HTC U Ultra include a 5.7 inch QHD Super LCD display and runs on Android 7.0 Nougat with Sense UI customisations. Apart from this, it has a quad-core Qualcomm Snapdragon 821 2.15GHz processor, 4GB RAM, 64GB and 128GB internal storage variants which can be expanded up to 2TB via microSD card.

The 64GB variant is protected by Gorilla Glass 5 and the 128GB variant is protected by Sapphire glass. It also has a 16 megapixel front camera and 12 ultrapixel rear camera. It's battery capacity is 3000mAh.