HP EliteBook Ultra, OmniBook X AI Laptops Launched: HP on Thursday, July 25, launched two new laptops in the Indian market - EliteBook Ultra and OmniBook X. They are the company's most powerful AI PCs that are aimed at empowering large enterprises, startups, and retail consumers. According to HP, both laptops are designed and engineered around the Snapdragon® X Elite processor and its dedicated Neural Processing Unit (NPU)6, capable of 45 trillion operations per second (TOPS) to run language models and generative AI locally on the device. 

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“Our next-gen AI PCs are designed to enhance work efficiency, boost security, and offer personalized experiences for hybrid workstyles. We are excited to see how these innovative devices will drive India's digital transformation and economic growth” said Ipsita Dasgupta, Senior Vice President & Managing Director, HP India. 

The HP OmniBook X is designed for retail customers including creators and freelancers, who need a powerful and versatile device to support their dynamic lifestyles. The HP OmniBook X series is packed with advanced AI features. 

AI at fingertips
HP AI Companion: 
The new laptops come with built-in HP AI Companion. With this, users will experience a personalized approach using generative AI to analyze and assess personal files to get more refined, focus responses or outputs. 

Copilot+
Coupled with Copilot+ PC, these PCs supercharge creativity and productivity for a more personalized, powerful computing experience. 

Poly Camera Pro
The new Poly Camera Pro uplevels virtual interactions across all collaboration and streaming apps across multiple cameras. Poly Camera Pro utilizes the NPU to power AI enhancements like Spotlight, Background Blur & Replace, Auto Framing, and more, allowing the CPU to maintain performance more efficiently while preserving battery life. 

Uniquely designed for the modern workforce 
Sleek & Powerful: The HP EliteBook Ultra and HP OmniBook X are designed for tech-savvy freelancers and on-the-go leaders with a sleek design and the perfect synergy of AI-enhanced power and mobility. Weighing 1.3 kgs, these laptops offer up to 26 hours of battery life. 

Modern Design: Both PCs feature HP’s new AI Helix Logo reflecting HP AI engineering that delivers optimized performance and security for AI today. As part of the world’s most sustainable PC portfolio, both devices incorporate 50% recycled aluminum in the covers and 100% sustainably sourced materials for packaging, along with EPEAT® Climate+ Gold Registration and ENERGY STAR® Certification. 

Pricing & Colour: 
- The HP Elitebook Ultra is available at a starting price of Rs 1,69,934 in Atmospheric blue colour.
 
- The HP OmniBook X is available at a starting price of Rs 1,39,999 in Meteor Silver colour.