If you are an Android smartphone user and planning to switch to Apple iPhone, this news might help you. The US-based tech giant Apple recently started a new campaign, which highlights how easy it is to switch from Android to iPhone and the numerous benefits like superior privacy and security, the durability of software updates and so many more.

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The campaign has been developed in the style of regular users narrating the reason they switched and showcased as Memojis. All you need to do is visit this website - https://www.apple.com/in/iphone/switch/. The website will answer all your questions and doubts you have in mind.

Why - Coming from an Android phone? You’ll see how easy it is to switch from the moment you turn on your new iPhone. There’s a walk-through to get you started and an app that transfers your photos, contacts, and more for you. You can even trade in your old smartphone for credit, Apple said.

Move to iOS app

Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, photos, videos, email accounts, and calendars — from your Android phone to your iPhone.

Privacy

iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end-to-end. And all that is just for starters, the company said.

Also, iOS updates arrive regularly to deliver new features and security enhancements that keep your iPhone up-to-date. Popular new features such as Share Play come to iPhone via software updates as well.

According to the brand, the latest iPhone models have Ceramic Shield, which is tougher than any smartphone glass. They’re also resistant to spills and splashes. And if you turn on automatic updates, iPhone can stay current with new features and the latest security. "The result? iPhone holds its value longer than other smartphones," the brand said.

Additionally, Night mode captures incredible colour and detail in low-light shots. Portrait mode makes your subject pop against a beautifully blurred background. The cinematic mode adds depth-of-field effect to your videos just like they do in Hollywood. And it all happens automatically.

"Apple-designed chips deliver the performance you can’t find in any other smartphone. We also design the operating system, so everything works together in the most efficient way possible, for great battery life," Apple said.