Artificial Intelligence suddenly came to life for the general population with the release of the accessible chatbot ChatGPT three months ago, but the technology and opportunities are still a mystery to many. ChatGPT, the latest sensational chatbot in the world of conversational AI, has not only disrupted the corporates but has equally impacted employer branding in a positive way.

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Its latest version, GPT-4 with over 175 billion parameters and the most powerful large language model has the ability to generate captions for images and produce creative content for composing songs, screenplays etc. It is capable of handling over 25,000 words of text to write long-form content, do extend conversations and also do document searches and analyses.

According to experts, GPT-4 outperforms ChatGPT on creative and reasoning metrics. Amandeep Kaur, founder and CEO, of Phoenix TalentX Branding, said that GPT-4 is 82 per cent less likely to respond to requests for disallowed content and 40 per cent more likely to produce factual responses.

It can take in and generate around 25,000 words of text, around eight times more than ChatGPT. GPT-4 scores above ChatGPT in common tests, reaching the 90th percentile in the Uniform Bar Exam, compared with the 10th, she said, adding that all these impressive features can be capitalised to enhance users' experience.

ChatGPT's capabilities have the potential to revolutionise the way people communicate, enhance productivity and aid the decision-making process.

"ChatGPT-4 creates an engaging and informative chatbot that showcases values, and benefits to potential candidates. This can help improve the whole experience by providing personalized and informative responses in real-time," she said.

5 ways how ChatGPT is revolutionising tech experience:

Communication: ChatGPT can provide quick and accurate responses to queries, allowing for more efficient and effective communication within a team or organization.

Productivity: With ChatGPT's ability to automate certain tasks and provide relevant information quickly, productivity can be increased and time can be saved.

Data analysis: ChatGPT can provide insights and suggestions based on data analysis and past experiences, aiding in decision-making processes.

Improved talent experience: ChatGPT can be used in talent interactions to provide quick and helpful responses to their inquiries, leading to improved employee satisfaction.

More personalized experiences: ChatGPT can be trained to recognize and respond to individual preferences and needs, providing more personalized experiences for users.